Real brands.
Real placements.
Real results.
From initial audit to live coverage, here is a look inside how we build authority for growth-stage companies across health, real estate, consumer tech, and fintech.
Negative press had taken hold in the top search results for branded queries. With no sustained editorial presence to counter it, the brand had little to push back with. Audience trust took a measurable hit, especially among new users.
We designed a sustained reputation campaign built around three pillars: exec and founder thought leadership in health and wellness publications, expert quote placements within relevant editorial content, and natural product positioning as a clinically credible platform.
Over a six-month campaign, 20+ editorial placements displaced the negative search results. The brand regained page-one narrative control. Exec profiles were established as credible, trusted voices in the mental health space.
SetSchedule had a strong product but virtually no editorial footprint in the publications their enterprise buyers read. Competitors with weaker technology were winning deals on name recognition alone.
started.
Strong product-market fit and growing user numbers, but absent from the editorial conversations that drive app discovery and category credibility. The fix was pure placement, getting the name into the right places, naturally.
landed.
NovaPay had zero editorial presence. No backlinks from authority domains, no brand mentions in major publications, and a DA of 14, critically low for a company pitching to US enterprise buyers.
We launched a 90-day multi-publication campaign prioritising Tier-1 placements for immediate credibility, backed by niche fintech outlets to build topical authority and link equity.
Within 90 days, NovaPay’s DA jumped from 14 to 41. Branded search results filled the first page. Two institutional investors reached out directly citing the Forbes coverage.
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