A category-leading online therapy platform was facing damaging press that had settled into the top of its branded search results. It needed to rebuild trust through earned editorial authority, not spin. So that is what we built.
Negative press had taken hold in the top search results for branded queries. With no sustained editorial presence to counter it, the brand had little to push back with, and audience trust took a measurable hit, especially among prospective new users deciding whether to sign up.
We designed a sustained reputation campaign, not a scramble to bury links, built around three pillars that create genuine, durable credibility.
Op-eds and commentary from leadership in health and wellness publications, on the issues the category actually cares about.
The brand’s experts quoted inside credible editorial coverage, positioned as trusted voices rather than advertisers.
The platform placed as a clinically credible option within medical and wellness roundups, in context, never forced.
Over a six-month campaign, 20+ editorial placements displaced the negative search results and the brand regained page-one narrative control. Executive profiles were established as credible, trusted voices in the mental-health space, the kind of presence that keeps working long after the campaign ends.
Headlines shown are representative of the coverage secured.
“They were relentless in providing editorial coverage that gave people a different story to find, in what was a genuinely challenging period for us.”
Tell us what your search results say about you today, and we’ll show you what earned coverage can change.