A cross-border payments company was expanding into the US with strong funding but zero editorial presence. It needed instant credibility, and a footprint that could stand up in front of institutional investors.
Money in the bank doesn’t buy familiarity. In a new market, prospective users and partners had no third-party signal that the company was credible, and in fintech, where trust is the product, that gap is expensive.
We front-loaded Tier-1 business coverage to establish legitimacy fast, then layered niche fintech links to build the topical authority that lasts.
Coverage in the major business press that partners and investors already read and trust.
Niche fintech and payments coverage to signal genuine category depth.
A backlink profile structured to move organic visibility from a standing start.
In 90 days, 10+ placements took the company from no US footprint to Tier-1 visibility across the major business press, the kind of third-party credibility that stands up in front of institutional investors.
Headlines shown are representative of the coverage secured.
“They were straightforward from day one and delivered exactly the coverage they said they would. A genuinely professional team to work with.”
Tell us where you’re expanding, and we’ll build the coverage that gets you taken seriously on day one.