Editorial coverage is the most trusted visibility there is, because a credible publication chose to write about you, and that’s something you can’t buy. We earn you genuine features in the publications your buyers actually read.
An ad is you talking about yourself, and buyers discount it on sight. A genuine editorial feature is a credible outlet vouching for you, which is exactly why it carries the weight it does. That third-party trust is the whole point, and it’s the one thing money can’t manufacture.
Here’s how we promise a result honestly. For each placement, we pitch your story to five candidate outlets at your agreed authority tier, and we guarantee at least one lands. We don’t promise one specific masthead, because no honest agency can. We promise the tier, and we deliver it. And because we pitch all five, more than one often lands.
Five real candidates at the agreed tier, one guaranteed to land, and often a second does too. If none do, you’re refunded, no scrambling to place you somewhere weaker just to say we did.
We dig out the genuinely newsworthy angle in what you’re doing, the one an editor will actually want to run.
Full editorial features in relevant, high-authority publications your buyers read, matched to the tier you’ve agreed.
Real coverage that reads as news, earned through relationships. No sponsored labels, no pay-to-play, no wire spam.
One feature is a moment. A body of genuine coverage, built steadily across the publications your buyers trust, becomes the thing they find everywhere they look, and the reason they arrive already convinced.
Illustrative of how a campaign accumulates across tiers over time.
The gap between a press release and a published feature is relationships, and relationships take years. We’ve built ours, which is why we can put a guarantee behind a placement when most agencies only promise effort. You’re not paying us to try. You’re paying us for the coverage that shows up.
No, and anyone who guarantees one named masthead is bluffing. What we guarantee is a placement at your agreed tier: we pitch five candidate outlets at that level and at least one lands. If none do, you’re refunded. That’s an honest promise we can actually keep.
No. Every placement is genuine editorial, earned on the strength of the story, and it reads as news because it is. No sponsored tags, no pay-to-play, which is exactly what makes it trusted.
A wire blasts the same release to everyone and hopes. We craft a specific angle and take it to specific editors we know, at the tier you want. It’s targeted and earned, not sprayed and hoped for.
It depends on your plan and the tiers you’re targeting. A higher tier is harder-won, so plans balance the count against the authority level. The pricing page lays out what each plan includes.
Every one. Media Placements is the core of Authority Starter, Growth Authority, and Full Authority, it’s the foundation the other services build on.
Tell us what you’re building. We’ll find the story in it and the outlets that will want to run it.
