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// How It Works

The work behind
a brand that’s everywhere.

No black boxes. No vague promises. This is exactly how we take a brand from wherever it stands today to the publications its audience already trusts.

// The journey

Four phases, one continuous arc.

Select a phase to explore it
Discovery
Before you commit
Strategy
Week one
Placement
The core work
Growth
Ongoing
// Discovery — before you commit

It starts with a conversation, not a contract.

We open with questions, not a pitch. Where has your brand been covered? Where do competitors appear that you don’t?

The clearest starting point is usually our free Editorial Authority Audit, an AI-assisted read of your current footprint, AI citation presence, and competitive standing. It gives both sides an honest picture before any money changes hands.

If we’re not the right fit for your stage or goals, we’ll say so. Start with the free audit →

// Strategy — week one

We agree on an angle before we pitch a word.

Your story takes shape here, and you stay in control of how your brand is represented throughout.

We develop the editorial angle for each piece, the narrative that makes your brand genuinely worth covering, and share it with you first. We refine it together before anything reaches an editor.

We also line up your candidate outlets: for every placement in your plan, three target publications within the agreed tier. You set the tier mix when you subscribe, and the full breakdown lives on our pricing page.

// Placement — the core work

Three outlets pitched. At least one secured.

This is the engine of everything we do, and the mechanic that protects you. We guarantee the tier, never a gamble on one masthead.

We pitch your agreed angle across all three candidates, some through long-standing relationships and others through fresh outreach. Our commitment is to land at least one of the three, at the agreed tier, for every placement.

Every piece is genuinely editorial, meaning bylined, indexed, and permanent. No advertorials, no pay-to-play. Full terms sit in our refund policy.

Forbes Pitched
Entrepreneur Pitched
Inc. Pitched
// Growth — ongoing

Live links, clear reporting, compounding authority.

A placement isn’t the finish line. It’s an asset that keeps working as the next one lands.

As pieces go live, you receive published URLs and a transparent record of what was delivered against your plan. You always know what’s live, what’s in review, and what’s next.

Because editorial authority compounds, each month builds on the last. Early placements establish the breadth that AI engines and search reward, which makes later ones land more easily. See real outcomes on our case studies →

M1
M2
M3
M4
M5
// What never changes

Constants you can build on.

You approve the angle first
Your brand is never represented in a way you haven’t signed off on. The direction is yours before any outreach begins.
Everything is editorially earned
No advertorials, no sponsored tags, no pay-to-play. Only genuine coverage that builds authority that lasts.
We guarantee the tier
Three outlets pitched per placement, with at least one secured every time. The full mechanic is in our refund policy.
You’re never left guessing
Transparent reporting, live links, and a delivery record you can always see. More detail lives in our FAQ.
// Ready when you are

See where your brand
stands today.

Start with a free Editorial Authority Audit, or book a strategy session to talk through what the process would look like for your brand.