A fast-growing dating app had traction the numbers could prove, but it was missing from the editorial conversations that drive app discovery. We put the name where its audience was already reading.
In consumer apps, discovery follows attention, and attention follows the press. The app had the product and the retention, but without editorial presence it was invisible in exactly the roundups and lifestyle coverage where its next users were looking.
We placed the app inside the lifestyle and category coverage its audience already trusts, framed around dating culture rather than product features.
Inclusion in the “best of” and comparison coverage users read before they download.
The brand’s perspective placed inside stories about how people date now.
Coverage chosen for reach and for the domain authority it carried back.
Ten-plus placements moved the app into the conversations that matter for discovery. Branded search rose 28% over 90 days, and the backlinks it earned averaged a domain authority north of 70, credibility that keeps paying off in rankings.
Headlines shown are representative of the coverage secured.
“They really got our space, and pitched us in a way that actually fit. Easy to work with, and clearly good at what they do.”
Tell us where your users spend their attention, and we’ll get your name into it.