A real estate SaaS had genuine product strength and happy users, but almost no editorial footprint in the publications its enterprise buyers actually read. We made the founder a name the industry recognised, and trusted.
The company competed on trust, long enterprise sales cycles where buyers Google the founder before they book a demo. But those searches turned up almost nothing editorial. Without third-party credibility, the sales team was carrying the entire burden of proof.
We turned the founder’s real operating experience into a steady stream of earned commentary, placed where B2B buyers form their shortlists.
Original op-eds under the founder’s name on the industry shifts buyers were already worried about.
The founder quoted as a source in coverage of the real estate technology market.
The company placed inside credible roundups of the tools moving the industry forward.
Fifteen-plus placements over 180 days turned an unknown founder into a cited industry voice. Inbound leads grew 60% as prospects arrived already warmed by third-party coverage, and page-one branded search finally told the right story.
Headlines shown are representative of the coverage secured.
“They took real time to understand the business and represented us exactly right. The whole process felt considered, and we’re happy to work with them again.”
Tell us about your founder and your market, and we’ll map the coverage that shortens your sales cycle.