An AI-powered document platform for financial institutions ranked well for its core terms, but its authority leaned on directory and self-referential links. So when buyers asked engines like ChatGPT, Claude and Google’s AI Overviews which platforms to trust, it was rarely in the answer. We rebuilt its authority on earned editorial and positioned its CEO as a voice on AI governance in finance.
Buyers increasingly shortlist by asking an AI engine, and those engines lean on earned, credible sources. The platform ranked well, but its authority rested on directory and self-referential links, not the earned editorial the models draw from, so it wasn’t in the answer.
We built the earned coverage and authority profile that AI engines and search both reward, focused on the sources they actually pull from.
Editorial features in the credible tech press that AI engines draw on when they answer.
Earned editorial links, replacing a profile that leaned on directories and self-referential sources.
Consistent inclusion in the comparisons and roundups that define the space.
Twelve-plus placements took the platform from rarely cited to consistently recommended. It appeared roughly four times as often in AI answers for its category prompts, as an earned-editorial link profile replaced the old directory-led one.
Headlines shown are representative of the coverage secured.
“They clearly understood how earned coverage and AI visibility connect, and they were meticulous about the details. A real pleasure to work with.”
Tell us what buyers ask when they’re looking for you, and we’ll build the coverage that puts you in the answer.